Hi! My name is Grayson.
I am driven to design and implement ideas and solutions that truly help people. Throughout my career, I have been fortunate to do this work alongside inspiring leaders - most recently, at the intersection of healthcare and technology.
I intend to use this space to connect with others and share a bit about what I’m learning, what I’m reading, and what we can accomplish together.
Let’s connect.
RECENT WORK EXPERIENCE
Partnerships & Growth → Concert, U.S. 2024-Present
Strategic Development → Optum, U.S. 2022-2024
Program Manager, Strategic Alliances → Anthem, U.S. 2021-2022
Manager over Strategy, Marketing, and Development → P.R. Consulting, U.S. 2018-2021
Strategic Business Development & Marketing → BIC Euronova, Spain 2019
Founder/Owner → S.H. & Frameworks, U.S. 2015-Present
(Continuing) Education
My intellectual curiosity is nearly insatiable, so I stay committed to continuous learning in my work and life.
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Digital Health
Completed a Course and accompanying Certification in Digital Health from Harvard’s Medical School and Business School.
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IBM: AI for Business
Completed IBM’s AI for Business Specialization, which included a Certification in IBM’s AI Ladder Framework.
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Introduction to Digital Transformation
Completed this course online at Stanford - a preview of their Digital Transformation Program (which I am considering).
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Lean Six Sigma Black Belt
Completed in 2022.
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Lean Six Sigma Green Belt
Completed in 2020.
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Master of Business Administration (MBA)
Completed with a specialization in Strategic Management.
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Bachelor of Science in Business Administration
Completed with a specialization in Digital Marketing.
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Bachelor of Science in Business Administration
Completed with a specialization in Marketing Analytics.
Skills/Interests
The descriptions below are not exhaustive, but represent a high-level, conceptual view of how I seek to improve the teams I work with.
Leadership.
Leadership is about empowering people to create and sustain necessary change together. Leaders help their followers accomplish individual goals while motivating and working alongside them to accomplish organizational goals.
Innovation.
Innovation is the bridge between what is and what’s possible. My experience to date has cultivated the belief that both logic and creativity are necessary to take industries, companies, teams, and people to the next level.
Strategy.
Strategy can transform concepts into mature companies with products and services that create unique value for consumers and the marketplace. I help leaders assess their strategy and make operationally achievable plans for strategy execution.
Processes.
Processes are valuable, flawed, and need continuous improvement (just like people). I help leaders optimize what is working and modify what is not.
Teams.
Teams are the life force of organizations. Whether as a team leader or team member, my goal is to help us create magic — where those on the outside are fascinated by the result, but we know how we produced it and how to repeat the process.
Project & Program Management.
Projects and Programs alike have a unique set of goals to accomplish. I work as a change agent within them — managing the small details without losing sight of the big picture.
Enabling Functions.
Learning and Development, Digital Design, Go-to-Market Strategy, and Pricing Strategy are other business areas in which I have gained valuable experience, but have chosen not to pursue as standalone career paths.
Books I’ve been reading…
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Working Backwards
‘Working Backwards,’ by Colin Bryar and Bill Carr, is a collection of ‘lessons learned’ at Amazon during its evolution from a book retailer to one of the largest multi-faceted organizations in the world. This book discusses Amazon’s flywheels, hiring process, operational design, innovation engine, KPIs, new product development, and how Amazon achieved greatness by creating and utilizing the Working Backwards methodology.
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Leading Change
‘Leading Change’ is Kotter’s take on shaping change efforts to be successful — and has broad application not just in business, but daily life. In this book, John Kotter includes helpful frameworks for leading effectual change in organizations and influencing others through the process.
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Atomic Habits
‘Atomic Habits’ discusses how we can leverage time as an ally to build the type of person we wish to become. In this book, James Clear shares his view on how to live intentionally by initiating change through incremental, daily progress.
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The Power of Moments
‘The Power of Moments’ is built on the premise that our lives are shaped by moments and experiences. In this book, Chip Heath & Dan Heath explore what makes meaningful moments, how to author powerful experiences, and ways to embrace life to the fullest.
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You and AI
‘You and AI’ describes a rapidly changing world that requires a basic understanding and acceptance of technology in order to maximize opportunity. In this book, Rajeev Ronanki, Chief Digital Officer and President of Digital Platforms at Anthem, Inc., discusses how exponential technologies can improve healthcare in a way that is practical, informed, and approachable.
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Transitions: Making Sense of Life's Changes
Ralph Waldo Emerson said, “Not in his goals but in his transitions man is great.” In ‘Transitions,’ William Bridges breaks down common themes in life’s twists and turns, the differences between transition and change, and powerful ways to embrace the growth that comes through managing transitions effectively.
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Good to Great
‘Good to Great’ is a timeless classic that stands out among business literature by offering a tangible approach to success that is rooted in findings from organizations and case studies, rather than a theoretical approach to leadership that is rooted in the social sciences. In this book, Jim Collins authoritatively demonstrates how numerous companies advanced or failed, and the key actions and characteristics that led several organizations to the next level.
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Make Time
‘Make Time,’ largely inspired by ‘Deep Work’ (included below), takes a host of ideas about how to optimize our work and life and puts them into a set of action steps. In this book, Jake Knapp and John Zeratsky share their approach to change management at the individual level, with personal insights on how they optimized their focus to use time more effectively.
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Dare to Lead
‘Dare to Lead’ is about thoughtful, empathetic, and bold leadership. In this book, Brené Brown condenses a seven-year study on courageous leadership into actionable insights on how to lead with authenticity and cultivate people’s potential.
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Deep Work
‘Deep Work’ is about accomplishing focused work in a disorderly world, and is similar to ‘Make Time’ (listed above) with a key difference being that ‘Deep Work’ offers rules/principles for productive work whereas ‘Make Time’ offers one set of scholars’ specific formula for maximizing productivity. In this book, Cal Newport discusses the importance of focus for productivity and how true focus can lead to mastery.
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Mindset
‘Mindset’ expands a core idea about how people are wired into several aspects of life, and is an enjoyable read, especially if condensed over a shorter period of time. In this book, Carol Dweck discusses the “fixed mindset” and the “growth mindset” — and ways to can shift from living in the former to the latter.
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Emotional Intelligence 2.0
Emotional intelligence is a valuable asset to any company, division, team, or relationship — and people with high EQs have more-than-likely dedicated their lives to developing a heightened awareness of themselves and others. In this book, Travis Bradberry & Jean Greaves share how emotional intelligence is a journey rather than a destination, and ‘Emotional Intelligence 2.0’ includes a quiz that is best taken before readers begin.
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Drive
‘Drive’ explores what motivates us and why. In this book, Daniel Pink argues that the reward and punishment theories behind motivation are flawed and incomplete, and instead divides intrinsic motivation into autonomy, mastery, and purpose — offering practical insights on how to motivate others.
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The Culture Map
‘The Culture Map’ teaches people how to assess culture in different business settings. In this book, Erin Myer shares from her international business experience and cultural studies expertise — providing a valuable guide for anyone conducting business outside their home country.
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Good Strategy / Bad Strategy
‘Good Strategy / Bad Strategy’ offers deeply pragmatic insight into what comprises effective strategy. In this book, Richard Rumelt defines good strategy as coherent action backed by an argument — and from my perspective, sets good strategists into a category of their own: people who take insightful action.
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The Five Levels of Leadership
‘The Five Levels of Leadership’ offers an enlightening view of leadership that can inform followers and transform leaders. In this book, John Maxwell defines the levels from which people incite action in others on a scale that begins with leverage and ends with influence, or sequentially: Position, Permission, Production, People Development, and Pinnacle.
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Playing to Win
‘Playing to Win’ represents strategy like a secret that’s hard to keep. In this book, A.G. Lafley and Roger L. Martin describe strategy as insight that, once realized, forces action — and suggest that strategy is discovering where to play and how to win.
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The Power of Zero
‘The Power of Zero’ contains a thoughtful take on how to financially prepare for retirement. In this book, David McKnight shares his viewpoint on reaching the zero-percent income tax bracket by retirement (versus paying taxes twice over) — but anyone who reads this book can glean practical insight on how to plan for their financial future, weigh the risks of potential options, and invest accordingly.
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Competitive Strategy
‘Competitive Strategy’ is written by the same mind who created Porter’s Five Forces — a compelling and foundational piece of business education. In this book, Michael Porter discusses how to to analyze markets, industries, competitors, and business environments, and how to turn this information into strategic action that transcends any one industry.
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Elevating Learning & Development
‘Elevating Learning & Development’ is a compilation of articles from McKinsey & Company that serves as a helpful guide for novice and experienced L&D professionals alike. In this book, Nick van Dam (and at least 34 others) discuss L&D from design to delivery, and how to equip organizations to face a rapidly-changing business environment — one training at a time.
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How to Lead When You're Not In Charge
‘How to Lead When You’re Not In Charge’ is about leading without authority by influencing others through integrity and humble confidence. In this book, Clay Scroggins and Andy Stanley teach people how to lead themselves to make a difference for others.
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The First 90 Days
‘The First 90 Days,’ from Michael D. Watkins and Harvard Business Review Press, discusses a pivotal time in any new role. In this book, Watkins lays out a strategic framework for onboarding, learning, and eventually leading effectively.
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Guide to Financial Markets
‘Guide to Financial Markets: Why They Exist and How They Work’ is a beneficial, high-level discussion of finance — whether serving as a refresher or an intro. In this book from the Economist, Marc Levinson outlines asset classes, who trades in the markets, and how value and rates are determined.
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Visual Intelligence
‘Visual Intelligence’ is based off of the course that trains FBI and CIA, ER Docs, the police and Peace Corps, and so many others. In this book, Amy E. Herman uses artwork to train readers to tune their perception and see reality with precision.
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Outliers
‘Outliers’ is a book about high achievers and what makes them successful. In this book, Gladwell goes against the fray by suggesting that many of the world’s most successful people achieved success not because of personality traits, rather, because their environments presented them unique opportunity — with almost mathematical precision.
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The 80/20 Principle
‘The 80/20 Principle’ is based on the Pareto principle — the idea that in a given context, 80% of inputs produce 20% of outputs and 20% of inputs produce 80% of outputs. While this idea is pertinent to business leaders who can isolate the 20% of work that is producing 80% of the impact, it is a self-fulfilling prophecy in that 80% of the value can be gleaned from this book in the first 20% of reading it.
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The Ride of a Lifetime
The Ride of a Lifetime follows the story of Bob Iger on his journey from local news anchor to CEO of the Walt Disney Company. It is an approachable and enjoyable book anchored in lessons from Bob’s life and the principles by which he led Disney to become the company it is today. Not insignificant in this journey was his leadership through the acquisitions of Pixar, Marvel, and LucasFilm.
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A Whole New Mind
‘A Whole New Mind’ is an engaging read on how creative minds, soft skills, emotional intelligence, and related non-linear attributes will surface in the business leaders of the future. This is a great book for creative minds and linear minds alike. With that said, Pink’s separation of the two is thought-provoking as a storybook and perhaps limited as a guidebook.
Let’s connect!
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Whether you are part of a team that could benefit from outside perspective, looking to grow your professional network, searching for your next career step, or seeking to brainstorm or discuss a new idea — set up some time here.
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If you prefer instead to send me an email or connect on LinkedIn, we can go that route as well.
“Simplicity is the ultimate sophistication.”
- Leonardo da Vinci